1. PBS Off Book on logo design


  2. Saw this logo on the train yesterday, couldn’t stop looking at it.


  3. Saul Bass Bell Systems Pitch video

    This is a video prepared by Saul Bass as a presentation to executives of his identity system for Bell System in the early 1970s. The first half is a fantastic primer on identity design and the second half (starting at around 13:00) is the identity pitch. A little long for today’s video-viewing standards but totally worth it. / UnderConsideration llc.


  4. How the PBS Logo came to be. /UnderConsideration.com